Senior Account Executive2

Senior Account Executive


Experience working with clients in these categories:

retail (technology)

search engine engagement & loyalty

student housing branding & retention

bank loyalty

Work background

Senior Account Executive

Senior Account Executive

Jun '17 - Present Clients: Microsoft Store and Windows Store

» Lead strategic CRM and email campaigns, keeping previous performance data and program goals top-of-mind
» Partner with clients to create efficiencies and find opportunities for innovation within their programs
» Collaborate with analytics team to draft testing strategies and review monthly program performance based on main program KPIs
» Monitor program scope burn and draft new scope agreements
Account Executive

Account Executive

Jan '17 - Jun '17 Client: Microsoft Store

» Led CRM email and landing page campaigns, as well as US promotional email projects
» Collaborated with analytics team to draft testing strategies and review monthly program performance
» Monitored client burn on a monthly basis
Project Manager

Project Manager

Nov '16 - Jan '17 Client: Microsoft Rewards

» Managed internal agency teams in creating digital engagement projects through launch
» Coordinated and managed expectations for client development team
» Responsible for bringing innovative solutions to projects while maintaining scope and timelines
Account Executive

Account Executive

Nov '14 - Nov '16 Clients: Bing, Microsoft Rewards and MSN

» Led email and cross-platform campaigns from initial strategy to approvals
» Day-to-day oversight for AAE
» Collaborated with analytics analyst to provide monthly performance reports
» Created monthly financial performance reports for clients and assisted in drafting new scopes of work
Account Manager

Account Manager

Jan '14 - Sep '14 Client: Campus Advantage (various student housing properties)

» Led property rebrand from naming to execution of marketing collateral and drafted Catalyst’s rebranding process
» Managed day-to-day marketing needs for 14 student housing properties across the nation
» Created appropriate marketing strategies and led the creation of website redesigns, direct response marketing pieces and various print branding/promotional pieces
» Drafted a strategic marketing plan to reach a client’s 2015-2016 occupancy goal
Account Coordinator

Account Coordinator

Oct '12 - Nov '13 Client: Chase Ultimate Rewards

» Partnered closely with clients to lead Chase Point Transfer and Ultimate Rewards Mall digital projects
» Worked with analytics team to provide developers tagged links for email and site executions
» Conducted QA of coded email campaigns prior to delivery and delivered all site assets to clients
» Took on post-delivery follow ups and troubleshooting with Chase’s marketing implementation team
Account Intern

Account Intern

Aug '12 - Oct '12 Client: Chase Ultimate Rewards

» Assisted on client-facing projects for both email campaigns and site experiences targeted across cardholder segments
» Primary account point-of-contact for clients on smaller site projects, including point transfer partner promotions
Marketing Intern

Marketing Intern

Sep '11 - Dec '11 » Marketing strategy and implementation, working directly with the Chief Executive Officer
» Updated website and managed social media posts to promote events and gallery shows
» Published and deployed monthly e-newsletters using Constant Contact and crafted monthly Art Spots PSAs with minimal oversight
» Collaborated with designers to create ads for local magazines

I'd love to connect; feel free to reach out to me