I'm passionate about partnering with clients to provide strategic assets to elevate their brand. I believe strong client relationships are crucial to success in account service and enjoy creating efficient processes for my team.
832.455.4977

Employment

2014 present

Drumroll

Account Executive

Project Manager

November 2016 – Present

Client: Microsoft Rewards

  • Manage internal agency teams in creating digital engagement projects through launch
  • Coordinate with and manage expectations for client development team
  • Responsible for bringing innovative solutions to projects while maintaining scope and timelines

 

Account Executive

November 2014 - November 2016

Clients: Bing, Microsoft Rewards and MSN 

  • Led email and cross-platform campaigns from initial strategy to approvals
  • Day-to-day oversight for AAE
  • Collaborated with analytics analyst to provide monthly performance reports
  • Created monthly nancial performance reports for clients and assisted in drafting new scopes of work
2014 2014

Catalyst

Account Manager

Account Manager

January 2014 – September 2014

Client: Campus Advantage (various student housing properties)

  • Led property rebrand from naming to execution of marketing collateral and drafted Catalyst’s rebranding process. This campaign won the Best Real Estate Integrated Ad Campaign award from the WMA in the 2015 IAC and The Communicator Awards 2015 Award of Excellence.

  • Managed day-to-day marketing needs for 14 student housing properties across the nation

  • Created appropriate marketing strategies, website redesigns, direct response marketing pieces and various print branding and promotional pieces

  • Drafted a strategic marketing plan to reach a client’s 2015-2016 occupancy goal

2012 2013

T3 | The Think Tank

Account Coordinator

Account Coordinator

October 2012 – November 2013

Client: Chase Ultimate Rewards

  • Partnered closely with clients to lead Chase Point Transfer and Ultimate Rewards Mall digital projects
  • Worked with analytics team to provide developers tagged links for email and site executions
  • Conducted QA of coded email campaigns prior to delivery and delivered all site assets to clients
  • Took on post-delivery follow ups and troubleshooting with Chase’s marketing implementation team

 

Account Intern

August 2012 – October 2012

Client: Chase Ultimate Rewards

  • Assisted on client-facing projects for both email campaigns and site experiences targeted across cardholder target audiences
  • Primary account point-of-contact for clients on smaller site projects, including point transfer partner promotions
2012 2011

Arts Council of Brazos County

Marketing Intern

Marketing Intern

Part-time; September 2011 – December 2011

  • Marketing strategy and implementation, working directly with the Chief Executive Officer
  • Updated website and managed social media posts to promote events and gallery shows
  • Published and deployed monthly e-newsletters using Constant Contact and crafted monthly Art Spots PSAs with minimal oversight
  • Collaborated with designers to create ads for local magazines
  • Sold community box office tickets and gift shop items and worked gallery events/promotion booths

Education

2008 2012

Texas A&M University

Marketing

DEGREE

Bachelors of Business Administration in Marketing

Mays Business School Certificate in Advertising

ADVERTISING ACTIVITIES

AAF National Student Advertising Competition

Integral member of the Alternative, National Events, Sponsorships & PR Team; Director of Research Team; Conducted Primary Research

  • Team placed 1st in District 10 of the AAF NSAC; April 2012
  • Placed in Top 10 at AAF NSAC Nationals (Top 5.9% in Nation); June 2012

Houston AAF Student Competition
Account Manager for team; November 2011

  • Created an integrated campaign focusing on the early teen market for Sunkist in six hours

Texas A&M Aggie Advertising Club
Member; 2011-2012 School Year

  • Aggie Advertising Competition; March 2012: Awarded 3rd place; Account Manager role for team; developed a fully integrated campaign for a local client in five hours

LEADERSHIP & STUDY ABROAD

Europe Marketing Study Abroad; May 2011-June 2011

  • Engaged with marketing directors from a diverse group of companies; gained insight to many different successful marketing approaches; developed an in depth marketing plan for product entry into the European market

Memorial Student Center LEAD: Sophomore Leadership Organization
Director: Community Service Subcommittee; April 2010-May 2011
Member: Community Service Subcommittee; 2009-2010 School Year

  • MSC LEAD All-Around Sophomore Leadership Award; 2009-2010
832.455.4977