Senior Account Executive2

Senior Account Executive

I'm passionate about partnering with clients to provide strategic assets to elevate their brand. I believe strong client relationships are crucial to success and enjoy creating efficient processes for my team. Crafting unique strategies that translate into organic marketing experiences is the best part of the job. Also, I love getting into the nitty-gritty. (I've unofficially earned the nickname "Eagle eye" at my current and past agencies.)

Skills: relationship management, brand development, loyalty marketing, product advertising, email program strategy, digital media

What I do when I'm not in the office: travel, scuba dive, chill with my dog on the greenbelt, go to the movies, drink wine, try not to kill my succulents, play catch-up on scrapbooking memories from my trips

Experience working with clients in these categories:

retail (technology)

search engine engagement & loyalty

student housing branding & retention

bank loyalty

Work background

Senior Account Executive

Senior Account Executive

Jun '17 - Present Clients: Microsoft Store and Windows Store

» Lead strategic CRM and email campaigns, keeping previous performance data and program goals top-of-mind
» Partner with clients to create efficiencies and find opportunities for innovation within their programs
» Collaborate with analytics team to draft testing strategies and review monthly program performance based on main program KPIs
» Monitor program scope burn and draft new scope agreements
Account Executive

Account Executive

Jan '17 - Jun '17 Client: Microsoft Store

» Led CRM email and landing page campaigns, as well as US promotional email projects
» Collaborated with analytics team to draft testing strategies and review monthly program performance
» Monitored client burn on a monthly basis
Project Manager

Project Manager

Nov '16 - Jan '17 Client: Microsoft Rewards

» Managed internal agency teams in creating digital engagement projects through launch
» Coordinated and managed expectations for client development team
» Responsible for bringing innovative solutions to projects while maintaining scope and timelines
Account Executive

Account Executive

Nov '14 - Nov '16 Clients: Bing, Microsoft Rewards and MSN

» Led email and cross-platform campaigns from initial strategy to approvals
» Day-to-day oversight for AAE
» Collaborated with analytics analyst to provide monthly performance reports
» Created monthly financial performance reports for clients and assisted in drafting new scopes of work
Account Manager

Account Manager

Jan '14 - Sep '14 Client: Campus Advantage (various student housing properties)

» Led property rebrand from naming to execution of marketing collateral and drafted Catalyst’s rebranding process
» Managed day-to-day marketing needs for 14 student housing properties across the nation
» Created appropriate marketing strategies and led the creation of website redesigns, direct response marketing pieces and various print branding/promotional pieces
» Drafted a strategic marketing plan to reach a client’s 2015-2016 occupancy goal
Account Coordinator

Account Coordinator

Oct '12 - Nov '13 Client: Chase Ultimate Rewards

» Partnered closely with clients to lead Chase Point Transfer and Ultimate Rewards Mall digital projects
» Worked with analytics team to provide developers tagged links for email and site executions
» Conducted QA of coded email campaigns prior to delivery and delivered all site assets to clients
» Took on post-delivery follow ups and troubleshooting with Chase’s marketing implementation team
Account Intern

Account Intern

Aug '12 - Oct '12 Client: Chase Ultimate Rewards

» Assisted on client-facing projects for both email campaigns and site experiences targeted across cardholder segments
» Primary account point-of-contact for clients on smaller site projects, including point transfer partner promotions
Marketing Intern

Marketing Intern

Sep '11 - Dec '11 » Marketing strategy and implementation, working directly with the Chief Executive Officer
» Updated website and managed social media posts to promote events and gallery shows
» Published and deployed monthly e-newsletters using Constant Contact and crafted monthly Art Spots PSAs with minimal oversight
» Collaborated with designers to create ads for local magazines

I'd love to connect; feel free to reach out to me