I'm an ambitious advertising account executive, who is passionate about partnering with clients to provide strategic assets to elevate their brand.
Austin, TX

Employment

2014 present

Drumroll

Account Executive

Account Executive

November 2014 – Present

Client: Bing, Microsoft Rewards and MSN

  • Lead and manage email and cross-platform campaigns including lifecycle projects, robust monthly moment-in-time projects and weekly engagement content working with clients through strategy and approvals of deliverables
  • Oversee Microsoft Rewards campaigns from end-to-end as the primary account contact and project manager
  • Training and day-to-day oversight for AAE
  • Collaborate with analytics analyst to provide monthly performance reports
  • Craft monthly financial performance reports for clients, while learning to appropriately gauge project utilization and scope
  • Assist in drafting new scopes of work
2014 2014

Catalyst

Account Manager

Account Manager

January 2014 – September 2014

Client: Campus Advantage (various student housing properties)

  • Account lead on the rebranding of a client from naming and logo brainstorming to execution of marketing collateral, creation of a new website, and other digital needs. In doing so, drafted Catalyst’s rebranding process. This campaign won the Best Real Estate Integrated Ad Campaign award from the WMA in the 2015 IAC and The Communicator Awards 2015 Award of Excellence

  • Served as primary account contact for various day-to-day marketing needs for 14 student housing properties across the nation

  • Worked with creative and PM teams to create creative strategies, website redesigns, direct response marketing pieces and various print branding and promotional pieces

  • Evaluated the best options for the clients given their target market, occupancy goals, and individual marketing budgets

  • Drafted a strategic marketing plan to reach a client’s 2015-2016 occupancy goal

  • Served on a high-level international project in its beginning phase, involving c-level executives

  • Collaborated with the project manager and accounting department to provide accurate project estimates, retainer billings, and project invoices

2012 2013

T3 | The Think Tank

Account Coordinator

Account Service Coordinator

October 2012 – November 2013

Client: Chase Ultimate Rewards

  • Partnered closely with clients to lead Chase Point Transfer, Ultimate Rewards Mall, and smaller-scale site projects
  • Worked with analytics team to provide developers tagged links for email and site executions
  • Conducted QA of coded email campaigns prior to delivery and delivered all site assets to clients
  • Took on post-delivery follow ups and troubleshooting with Chase’s marketing implementation team
  • Crafted client-facing recaps of weekly status meetings
  • Implemented updates to T3 Chase Ultimate Rewards process documents

 

Account Service Intern
August 2012 – October 2012

Client: Chase Ultimate Rewards

  • Served on one of the highest revenue-driving clients at T3 at the time, JP Morgan Chase’s loyalty program, Ultimate Rewards
  • Assisted on client-facing projects for both email campaigns and site experiences targeted across cardholder target audiences
  • Primary account point-of-contact for clients on smaller site projects, including point transfer partner promotions
  • Created on-boarding documentation for internal T3 use for the Chase Ultimate Rewards brand
  • Overall T3 Chase Ultimate Rewards account team support; issued meeting recaps and other administrative tasks
2012 2011

Arts Council of Brazos County

Marketing Intern

Marketing Intern

Part-time; September 2011 – December 2011

  • Marketing strategy and implementation, working directly with the Chief Executive Officer
  • Updated website and managed social media posts to promote events and gallery shows
  • Published and deployed monthly e-newsletters using Constant Contact and crafted monthly Art Spots PSAs with minimal oversight
  • Collaborated with designers to create ads for local magazines
  • Sold community box office tickets and gift shop items and worked gallery events/promotion booths

Education

2008 2012

Texas A&M University

Marketing

DEGREE

Bachelors of Business Administration in Marketing

Mays Business School Certificate in Advertising

ADVERTISING ACTIVITIES

AAF National Student Advertising Competition

Integral member of the Alternative, National Events, Sponsorships & PR Team; Director of Research Team; Conducted Primary Research

  • Team placed 1st in District 10 of the AAF NSAC; April 2012
  • Placed in Top 10 at AAF NSAC Nationals (Top 5.9% in Nation); June 2012

Houston AAF Student Competition
Account Manager for team; November 2011

  • Created an integrated campaign focusing on the early teen market for Sunkist in six hours

Texas A&M Aggie Advertising Club
Member; 2011-2012 School Year

  • Aggie Advertising Competition; March 2012: Awarded 3rd place; Account Manager role for team; developed a fully integrated campaign for a local client in five hours

LEADERSHIP & STUDY ABROAD

Europe Marketing Study Abroad; May 2011-June 2011

  • Engaged with marketing directors from a diverse group of companies; gained insight to many different successful marketing approaches; developed an in depth marketing plan for product entry into the European market

Memorial Student Center LEAD: Sophomore Leadership Organization
Director: Community Service Subcommittee; April 2010-May 2011
Member: Community Service Subcommittee; 2009-2010 School Year

  • MSC LEAD All-Around Sophomore Leadership Award; 2009-2010
WORK
Campus Advantage: Student Housing Properties
Account Manager
  • Led the rebranding of a client from naming and logo brainstorming to execution of marketing collateral, creation of a new website, and other digital needs with minimal executive oversight - This campaign won the Best Real Estate Integrated Ad Campaign award from the WMA in the 2015 IAC and The Communicator Awards 2015 Award of Excellence
Chase Ultimate Rewards
Account Service Coordinator
  • Worked directly with clients and creative team to create emails, custom login pages, heroes and tiles to promote Chase Ultimate Rewards Point Transfer Partners, Ultimate Rewards Mall, gift card sales, and exclusive Ultimate Rewards Experiences.
AAF National Student Advertising Competition
Integral member of the Alternative, National Events, Sponsorships & PR Team; Director of Research Team
  • Team placed 1st in District 10 of the AAF NSAC; April 2012
  • Placed in Top 10 at AAF NSAC Nationals (Top 5.9% in Nation); June 2012
Austin, TX